In the environment where tech CEOs typically keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that couple of dare to tread. As the co-founder and CEO of Scentbird, among the main fragrance subscription companies in North America, Mariya has established herself to become a forward-thinking organization chief. But past her accomplishment in the company earth, she has also emerged being a spiritual guideline and intuitive teacher, a transformation she shares brazenly as a result of her YouTube channel, “This can be Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova The most unconventional—and persuasive—figures in the fashionable entrepreneurial landscape.
Building Scentbird: A Fragrance Disruptor
Mariya’s company occupation took flight in 2014 when she co-founded Scentbird, a firm intended to make designer fragrances far more accessible via a regular monthly subscription design. Modeled right after Netflix, but for perfume enthusiasts, Scentbird swiftly became a go-to platform for fragrance discovery. Under her leadership, the company grew to provide about seven hundred,000 subscribers, supplying usage of greater than 800 fragrances from big international makes.
With a strong foundation in manufacturer method, supply chain logistics, and promoting, Mariya correctly captivated venture capital, participated in the Y Combinator accelerator, and helped Scentbird scale into a $100M+ profits company. She later expanded her portfolio with Deck of Scarlet, a attractiveness brand, and Drift, an automobile fragrance business.
But while her standing inside the startup entire world was soaring, Mariya was quietly undergoing a spiritual transformation that will soon spill into the general public eye.
The Awakening: A Shift to Spirituality
All-around 2018, Mariya skilled what she called a spiritual awakening. This internal evolution encouraged her to dive into metaphysics, Electricity function, meditation, and intuitive channeling. As she deepened her spiritual follow, she began creating articles to help you Many others examine their very own consciousness, ultimately launching her YouTube channel “This really is Mariya.”
The channel, which now has over a hundred,000 subscribers, capabilities an array of material—guided meditations, soul healing strategies, chakra perform, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply individual. She invitations her viewers to connect with by themselves, the divine, and the unseen energies that condition our day by day life.
Her followers frequently explain her content material as transformative, and she or he has cultivated a deeply loyal spiritual viewers by means of regular engagement and authenticity.
Controversy for the Crossroads of Id
Though lots of have embraced Mariya’s dual identity, Many others have raised eyebrows—notably as her metaphysical beliefs became additional publicly seen. In 2024, a function via the Business enterprise of Vogue spotlighted The strain involving her roles as being a tech CEO in addition to a spiritual Trainer.
Some of Mariya’s statements—which include responses on choice therapeutic, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from customers, influencers, and perhaps former collaborators. Various beauty influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social media discussion boards debated the appropriateness of her beliefs in relation to her Management position inside a mainstream manufacturer.
In response, Mariya clarified that her spiritual teachings are individual and provided less than her to start with name only, deliberately divided from her Specialist id. Nonetheless the controversy opened up a broader discussion about regardless of whether general public figures can—or really should—compartmentalize their beliefs from the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though a lot of founders attempt to take care of an image of neutrality, she has picked out to show up as her entire self. This level of transparency is usually the two magnetic and polarizing.
On one hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an field typically focused solely on scale and method. On another, her outspokenness about spiritual subjects invitations scrutiny, particularly in an era when on the internet information can quickly go viral and provoke robust reactions.
Even now, Mariya’s solution speaks to a deeper cultural change. As more people discover wellness, consciousness, and private enhancement, figures like her—who bridge the spiritual and content worlds—might grow to be extra popular, not less.
Businesswoman. Mystic. Influencer.
In addition to functioning her corporations and YouTube channel, Mariya has developed an ecosystem of spiritual choices. She hosts retreats, delivers personal channeling sessions, sells spiritual resources, and has even printed a reserve titled seventy two Keys to Manifestation. She’s in essence made a parallel organization while in the spiritual Place—totally independent from her position at Scentbird, nevertheless just as structured and scalable.
Her spiritual model, like her natural beauty model, is world-wide, polished, and expertise-pushed. It’s distinct that Mariya applies exactly the same amount of focus and creativeness to both spheres of her daily life. Whether or not primary a team of developers or channeling divine Strength for just a mariya nurislamova scentbird guided meditation, she delivers with clarity and conviction.
The Road Ahead
Mariya Nurislamova’s journey raises significant questions on id, Management, and general public lifestyle. Can a tech CEO also be a mystic? Must company leaders share their private beliefs with the general public? What transpires when All those beliefs challenge conventional norms?
Whatever the solutions, Mariya proceeds to walk her path unapologetically. She represents a whole new era of entrepreneurs—kinds who aren’t concerned to be elaborate, spiritual, and multidimensional. Her boldness may possibly cost her some partnerships, but In addition, it earns her admiration from those that value truth around conformity.
In the long run, Mariya Nurislamova isn’t just redefining what this means to generally be a CEO. She’s redefining what it means to be total.
Mariya Nurislamova lives in the intersection of logic and intuition, enterprise and spirit, Management and vulnerability. Her Tale is usually a Daring testomony to dwelling authentically, even though that authenticity comes with threat. As she continues to increase her dual empire—each earthly and cosmic—she invitations us all to take into consideration what it means to guide with soul.
Whether or not you see her as a visionary or simply a provocateur, one thing is for certain: Mariya Nurislamova is not worried to interrupt the mould.